Indiefilmlaw's Blog
Ideas, Inspiration and Legal Resources for Artists, Filmmakers, Producers and Film Students

“Indie” Another Way Of Saying Innovative?

16 mm film reel

Image via Wikipedia

What defines the “Indie” aesthetic? Some say, its an a edginess that eschews mainstream roles and requirements. Others say its a certain purity of purpose that comes from being unsigned and undiscovered. Still others have posited that the word is nothing more than its root definition: independent, original, obscure and wholly lacking dependence on mainstream approval, recognition or even awareness to justify its existence. In striking contrast to the self-ascribed existential nullity, indie pundits can be introverted, self-critical and self-deprecating, characterizing other aspiring indie artists as charlatans exuding “faux-ecclecticism.”

From my perspective, “indie” means innovative. Witness the lengths to which the Factory 25 label goes to distinguish its Art from the rest of the crowd. A recent WSJ piece describes how Factory 25 has elevated content distribution to an art form: The package for Ronald Brownstein’s “Frownland” “is over the top: a gatefold album containing the film’s soundtrack and the DVD; a comic book drawn by actor Mary Bronstein (as her alienated character); printed excerpts from a 70,000-word email exchange between the two lead actors (in character); a poster; and an actual snippet of 16mm film from Mr. Bronstein’s work print.”

Which is all to say that Indie Filmmaking succeeds not simply because of its gritty, pull-yourself-up-by-the-bootstraps ethos. In an environment where excess defines success, Indie filmmaking succeeds by putting innovation ahead of maintaining, or even exceeding, the status quo. It is not “art for art’s sake.” Rather it is creating and meeting a psychological need using collaborative means and focusing on the end-user experience.

Matt Grady, the entrepreneur behind Factory 25, put it best when he said: “I wanted to take these art films and make them into a physical piece of art.”

————————————————————————————————————–

Safeguarding Ideas, Relationships & Talent®

Filmmakers face an often confusing and changing set of challenges trying to ensure that their business remains legally compliant. Yet few can afford the highly-qualified and versatile legal staff needed to deal with today’s complex and inconstant legal and regulatory environment. Adler & Franczyk is aboutique law firm created with a specific mission in mind: to provide businesses with a competitive advantage by enabling them to leverage their intangible assets and creative content in a way that drives innovation and increases the overall value of the business.

We approach our relationship with each client as a true partnership and we view our firm as an extension of their capabilities. Our primary value is our specialization on relevant and complex issues that maintain the leading edge for our clients. We invite you to learn more about the services we offer and how we differ.

On the web: www.ecommerceattorney.com
On Twitter: http://www.twitter.com/adlerlaw
On LinkedInwww.linkedin.com/in/adlerlaw

Advertisements

No Responses to ““Indie” Another Way Of Saying Innovative?”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: