Four (4) Secrets To Film Funding Success
While almost any project can find traction with someone, few have the capacity to capture a wide audience. So how does a filmmaker, make it? No promises here, but below are traits that I’ve identified in all the filmamkers I’ve worked with who’ve gotten funding and distribution.
- Know thyself. I have always asked my clients to answer three questions when they walk into my office: Who am I? What am I? Why am I? The ability to answer these three fundamental questions is directly proportionate to your success as a filmmaker.
- Know thy market. Identify your target audience — preferably, audiences. Research and use social media and blogs to find out what is relevant and why.
- Know thy investor. Be it the three F’s (Friends Family & Fools), Grants, Loans, Business Angel Investment or Venture Capital, the vast majority of projects will need some money at some point. Take the time to conduct due diligence on those people with whom you want to partner on your project. Meaning, if you take a little time to learn about who you want to invest in your business, you send a message that you value the time they might spend to conduct due diligence on you and your company.
- Know thy chain of title. Nothing brings a project to a screeching halt like the inability to quickly and easily confirm that every actor, location, trademark, photograph, song or other creative contribution has been signed, sealed and delivered.