The Internet, and sites like YouTube, provide useful and entertaining content to individuals anytime anywhere. The growth in online video marketing is a fait accompli. Section 512 of the Digital Millennium Copyright Act, protects Internet service providers from legal liability for using copyrighted material, as long as the firm does not know that the content is copyrighted when it publishes it.
Archive for June 2010
If blogging is part of your marketing plan, if your business sends free samples to bloggers or if you hire endorsers or spokespeople, then you need to know about Federal Trade Commission guidelines surrounding paid endorsements.